What Is IMAP Pricing for Phonak Hearing Aids?

And Why You Should Talk to Us for Your Real Price

You’ve been shopping for hearing aids. There were deals. But, now things look different. Surprise! Phonak’s new IMAP pricing policy has kicked in.

Cue the dramatic music.

We know. Acronyms make your eyes glaze over. But this one has an impact for anyone buying Phonak hearing aids online. Because of IMAP, if you want to know what Phonak hearing aids actually cost now, you’ll need to call, text, or even email us directly.

The good news? Injoy Hearing can still help you get great Phonak hearing aids, you just won’t see OUR prices splashed across the internet anymore.

What Is IMAP?

(Not Your Email Settings, Promise.)

IMAP stands for Internet Minimum Advertised Price. It’s Phonak’s new policy—effective August 1, 2025—that sets the lowest price authorized sellers are allowed to advertise online.

Here’s the important part:

• We have effective live pricing.
• We just can’t advertise those prices on our website.
• That means the price you see online may not be the price you can actually get.

The key takeaway? Call, text, or email us to find out your real Injoy Hearing Phonak price.

Where This Policy Comes From

Phonak’s IMAP rules aren’t random. They’re part of an official pricing policy from Sonova, Phonak’s parent company. Sonova is a global leader in hearing technology and sets these guidelines to protect brand value, create consistent online pricing, and improve the buying experience. If you want to dig into every detail, here’s the full Sonova policy.

Why Did Phonak Do This?

We’ll say it upfront: this policy change is not just a cash grab. It’s actually rooted in Phonak’s long-term business strategy and brand philosophy. Let’s break down what’s really happening.

Brand Protection

Phonak makes premium hearing aids. We’re talking AI-powered processors, Bluetooth LE Audio, and intelligent noise reduction that adapts in real time. These aren’t mass-produced earbuds. They’re Class II FDA-regulated medical devices.

Allowing them to be advertised online like they’re on the clearance shelf doesn’t align with their quality. IMAP ensures that the value of the product isn’t diminished by discount-chasing ad tactics.

Consistency Across the Market

Before IMAP, one site might list the Sphere Infinio for $3,200. Another might list it for $4,100 with a bundle. A third might hide the price entirely until checkout. This creates confusion, distrust, and a Wild West of pricing.

With IMAP, Phonak is saying: “Let’s make this simple. Everyone shows the same advertised price.” It creates a more level playing field across big retailers, audiology clinics, and telehealth providers alike.

Improved Focus on Service

When sellers compete only on price, service takes a backseat. IMAP lets Injoy Hearing and other authorized providers focus on fit, care, support, and long-term success—instead of undercutting each other to race to the bottom (not that we were doing that before, by the way.).

By removing the price wars, Phonak is encouraging a shift toward what really matters: helping people hear better, not just selling more units.

What IMAP Means for You Now

If you look online today, you’ll see higher advertised prices for Phonak hearing aids than you did in July.
But here’s the inside scoop:

• If you call Injoy, we can offer personalized pricing.
• You need to call, text, or email us to get your real price.

Why You Should Still Contact Injoy Before You Buy

Buying from an authorized Phonak retailer like Injoy means:

• Full manufacturer warranty (often extended with our promotions).
• Brand-new, unopened devices—never gray market or open-box surprises.
• Licensed hearing care providers to help with fit and adjustments.
• Remote support when you need it.

Flexible monthly payment plans if you prefer not to pay all at once.

Meet the Our Phonak Hearing Aids

Phonak Sphere Infinio

Phonak’s latest flagship is powered by the brand-new DEEPSONIC AI chip, which gives it unmatched speech clarity and real-world sound adaptation.

Features include:

• AutoSense OS 6.0 for real-time environmental adjustments
• Bluetooth and LE Audio compatibility
• Water-resistant housing with an IP68 rating
• Rechargeable options with full-day battery
• Future-ready with Auracast™ support

If you need smart, responsive hearing in noise, this is your go-to device.

Phonak Audeo Infinio

This model blends advanced AI features with a more compact form and user-friendly controls.

Highlights:

• Directional microphones and speech enhancer
• Lightweight and discreet design
• Full Bluetooth connectivity
• Long-lasting rechargeable battery

Perfect for those who want cutting-edge performance in a sleek, simple package.

Why It’s Crucial to Buy from an Authorized Phonak Retailer

Here’s the deal. IMAP only applies to authorized Phonak retailers. That means if you see lower prices elsewhere, there’s a catch.

Unauthorized sellers might offer older inventory, open-box returns, or even gray-market devices. These come with risks:

• No manufacturer warranty
• No remote support
• No software updates or firmware access
• No guarantee of authenticity

When you buy from Injoy Hearing, you get:

• A full warranty, often extended with promotions
• Access to licensed audiologists and remote care
• Brand-new, unopened devices
• Transparent pricing and support
• Free shipping and easy setup

We’re not just selling you hearing aids. We’re making sure you actually hear better with them.

Common Questions About IMAP and Hearing Aid Prices

Can I still get a deal?
Yes! But you have to contact us directly—discounts can’t be advertised online.

Why can’t you just list the lower price?
Because Phonak’s policy doesn’t allow it. But we can tell you if you call, text, or email.

Will IMAP affect repairs or accessories?
No. IMAP only applies to the advertised price of hearing aids. Accessories, batteries, and services are not affected.

 

The Bottom Line

IMAP changed the way Phonak hearing aids are advertised—not the way we can sell them when you contact us.

If you want the real price—and the peace of mind of buying from an authorized retailer—reach out today.

Contact Injoy Hearing now to learn what your Phonak hearing aids will actually cost. You’ll still get:

• Our personalized pricing
• Full warranty (plus bonus year with some promos)
• Flexible monthly payment options
• Expert support before and after the sale

Don’t just look at the advertised price online. Contact Injoy and hear what we’re offering.