What Is IMAP Pricing for Phonak Hearing Aids?

And Why It Pays to Act Before August 1

You’re shopping for hearing aids. Doing your research. You’re finding some great prices on high-tech, modern devices. Then suddenly, you hear about something called IMAP and that everything is about to change.

Cue dramatic music.

We know. Acronyms usually signal the start of confusion. But hang in there, because IMAP has real consequences for your wallet and your hearing. If you want to save hundreds of dollars and get an extra year of warranty you need to understand what’s coming—and fast.

In this guide, we’ll walk you through what IMAP means, why Phonak is making the change, how it affects you, and what you can still get at pre-IMAP prices from Injoy Hearing. Spoiler: the clock is ticking.

What Is IMAP?

(Not Your Email Settings, Promise.)

IMAP stands for Internet Minimum Advertised Price. It’s a policy being implemented by Phonak, effective August 1, 2025, that sets the lowest price authorized sellers are allowed to show online.

Here’s what that means in the real world:

• You won’t see any more “too low to show” pricing gimmicks
• No more coupon codes that slash the cost at checkout
• Bundles that include discounts or gift add-ons? Not allowed
• No “click to reveal price” games or limited-time online promos

Retailers will still technically be free to sell at any price, but they can’t advertise those lower prices online. In other words, the deals you’ve been seeing are about to disappear from the internet entirely.

The new IMAP policy is part of a much larger shift in how hearing aids are marketed online—and it’s about to make your buying window a lot narrower.

Why Is Phonak Doing This?

We’ll say it upfront: this policy change is not just a cash grab. It’s actually rooted in Phonak’s long-term business strategy and brand philosophy. Let’s break down what’s really happening.

Brand Protection

Phonak makes premium hearing aids. We’re talking AI-powered processors, Bluetooth LE Audio, and intelligent noise reduction that adapts in real time. These aren’t mass-produced earbuds. They’re Class II FDA-regulated medical devices.

Allowing them to be advertised online like they’re on the clearance shelf doesn’t align with their quality. IMAP ensures that the value of the product isn’t diminished by discount-chasing ad tactics.

Consistency Across the Market

Before IMAP, one site might list the Sphere Infinio for $3,200. Another might list it for $4,100 with a bundle. A third might hide the price entirely until checkout. This creates confusion, distrust, and a Wild West of pricing.

With IMAP, Phonak is saying: “Let’s make this simple. Everyone shows the same advertised price.” It creates a more level playing field across big retailers, audiology clinics, and telehealth providers alike.

Improved Focus on Service

When sellers compete only on price, service takes a backseat. IMAP lets Injoy Hearing and other authorized providers focus on fit, care, support, and long-term success—instead of undercutting each other to race to the bottom (not that we were doing that before, by the way.).

By removing the price wars, Phonak is encouraging a shift toward what really matters: helping people hear better, not just selling more units.

What IMAP Means for You

Let’s say you’re shopping today and see a pair of Phonak Sphere Infinio hearing aids for under $4,000. You get excited, add them to your cart, and maybe even apply a coupon code. You walk away with a great deal.

Fast forward to August 1. That same listing now shows $4,899. No bundles. No coupon field. That same set of hearing aids costs $800 more—with nothing added except time.

That’s the power of IMAP. It locks in the price you see online. It eliminates:

• Promotional bundles that cut costs
• Limited-time coupon codes
• Pricing that gets better at checkout
• Language like “call for discount” or “email for price”

For buyers, the flexibility and savings of online shopping shrink—by design.

Let’s Put It in Perspective

Imagine you’re booking a flight. Today, you might get a last-minute deal, bundle in a carry-on, or apply a promo code. After August 1, every seat on every flight costs the same, and no discounts are allowed.

That’s what’s coming to the online hearing aid world. And unless you act now, you’ll be paying more for the exact same hearing aid a few weeks from now.

Meet the Phonak Hearing Aids You Can Still Buy at Pre-IMAP Prices

At Injoy Hearing, we carry three of Phonak’s most advanced hearing aids—and all of them qualify for pre-IMAP savings until July 31.

Phonak Sphere Infinio

Phonak’s latest flagship is powered by the brand-new DEEPSONIC AI chip, which gives it unmatched speech clarity and real-world sound adaptation.

Features include:

• AutoSense OS 6.0 for real-time environmental adjustments
• Bluetooth and LE Audio compatibility
• Water-resistant housing with an IP68 rating
• Rechargeable options with full-day battery
• Future-ready with Auracast™ support

If you need smart, responsive hearing in noise, this is your go-to device.

Phonak Audeo Infinio

This model blends advanced AI features with a more compact form and user-friendly controls.

Highlights:

• Directional microphones and speech enhancer
• Lightweight and discreet design
• Full Bluetooth connectivity
• Long-lasting rechargeable battery

Perfect for those who want cutting-edge performance in a sleek, simple package.

Why It’s Crucial to Buy from an Authorized Phonak Retailer

Here’s the deal. IMAP only applies to authorized Phonak retailers. That means if you see lower prices elsewhere, there’s a catch.

Unauthorized sellers might offer older inventory, open-box returns, or even gray-market devices. These come with risks:

• No manufacturer warranty
• No remote support
• No software updates or firmware access
• No guarantee of authenticity

When you buy from Injoy Hearing, you get:

• A full warranty, often extended with promotions
• Access to licensed audiologists and remote care
• Brand-new, unopened devices
• Transparent pricing and support
• Free shipping and easy setup

We’re not just selling you hearing aids. We’re making sure you actually hear better with them.

How to Take Advantage of Pre-IMAP Pricing

Here’s how to beat the August 1 deadline:

1. Browse your options: Explore all Phonak hearing aids and choose the one that fits your needs
2. Ask questions: Call us to speak with a hearing aid expert
3. Apply financing: We offer flexible payment plans so you can pay monthly instead of upfront
4. Place your order before July 31: Lock in pre-IMAP pricing and grab your bonus gifts

This entire process can take less than a day. You’ll save money, avoid stress, and get better hearing faster.

Common Questions About IMAP and Hearing Aid Prices

Can I still get a deal after August 1?
You’ll still get excellent service and care from Injoy—but the advertised prices will follow Phonak’s minimum rules. No online discounts will be allowed.

Will IMAP affect repairs or accessories?
No. IMAP only applies to the advertised price of hearing aids. Accessories, batteries, and services are not affected.

Can I talk to someone before I buy?
Absolutely. Just contact Injoy and we will help you decide what’s right for you.

Do you offer payment plans?
Yes. We offer interest-free financing options for qualified buyers. That way, you can start hearing better now and pay over time.

The Bottom Line

Phonak’s IMAP policy is coming. And while it may sound like a policy update that only matters to retailers, it has real consequences for you as a buyer.

By August 1, online hearing aid prices will rise. Deals, bundles, and promo codes will disappear. What you can buy today for hundreds less will cost significantly more in just a few weeks.

So don’t wait. Take advantage of:

• Pre-IMAP prices on Phonak’s most advanced hearing aids
• An extra year of warranty
• Flexible monthly payments

Ready to act?

Shop Phonak Hearing Aids Now
Talk to a Hearing Expert
Understand Our Process

You’ve got time—but not much. Let’s make your next hearing aid purchase smart, smooth, and savings-packed.